USE OF COOKIES

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org.
The cookies used on this website are as follows:

Google Analytics

Google Analytics is a web analytics tool that helps us to understand how visitors engage with this website. It enables us to view a variety of reports about how visitors interact with the website so that we can improve it. Google Analytics uses first-party cookies to track visitor interactions. We then use the information to compile reports and to help us improve the site and target our marketing. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can find out more about Google analytics and its policies at http://www.google.com/analytics/learn/privacy.html

You can opt out of Google Analytics without affecting your use of this website. For more information on opting out of being tracked by Google Analytics across websites you use, visit this Google page:
http://tools.google.com/dlpage/gaoptout

Some of the images or services embedded in this website may also use Google Analytics to track visitors.

Demographic tracking is enabled, which provides aggregated data on the demographic profile and interests of visitors. This is used to target content and to inform adjustments to the site.

YouTube

We may embed videos via YouTube, and pages with embedded videos may set cookies on your computer, which are used to track interactions e.g. the number of times a video has been watched or shared. To find out more please visit YouTube’s embedding videos information page and privacy policy: http://www.youtube.com/t/privacy_at_youtube

X (formerly Twitter)

Some pages on the site may be integrated with Twitter for sharing content, liking content, and displaying content from Twitter. These links may cause cookies to be set on your computer. To find out more please visit Twitter’s privacy policy: http://twitter.com/privacy

Cookies for Registration and Login

This website uses cookies for registration and login to authenticate you as a registered user, giving you access to your profile/account and certain areas of the website which you need to be registered to use. These are an essential part of the website’s normal functioning, and some parts of the website may not work if they are blocked.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

CONTROLLING YOUR PERSONAL INFORMATION

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@swmas.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

We use many different kinds of personal information, and group them together like this.

ANONYMOUS VISITOR DATA

This website collects visitor behaviour data. This data is collected anonymously to be used for marketing and optimisation purposes. All visitor data is saved using an anonymous user ID to aggregate a usage profile. Cookies may be used to collect and save this data, but the data remains strictly anonymous. The data will not be used to identify a visitor personally and are not aggregated with any personal data. The collection and storage of data may be refused at any time with respect to subsequent services.

Contact: The Information Officer info@swmas.co.uk